Welcome to our new website!
Sept. 14, 2021

Helping small businesses with "Get in the Loop" a discussion with Jamie, CV and Josh

Helping small businesses with "Get in the Loop" a discussion with Jamie, CV and Josh

In this episode I explore an innovative way that people can support local small businesses in their communities with a new App called "Get in the Loop". I meet with two Saskatchewan based franchise owners of this app and one of the team leads. Amazon and other big businesses raked in record profits during the pandemic, this app is giving a tool to small business to help revitalize the local economy in their cities. 

We talk about their connections to their communities, the app, functionality, how people can sign up and how small businesses can onboard. 

If you enjoy this episode please consider rating my show on Apple, it's free and helps nudge the algorithms. 

.

Support the show (https://paypal.me/Coffeebreathconvo)

Transcript
Coffee Breath Conversations:

Welcome back to Coffee Breath Conversations. I'm your host, Russell Barton. And for this episode, I am interviewing a franchise owner, actually several owners of an app called Get in the loop. And this app is all about promoting small businesses. Throughout some of my previous episodes, I talked about the effects of the pandemics had on small businesses. And I thought that this would be a really good chance to talk a bit about how we can help our local small businesses and be entrepreneurial in the process. So if you're a small business, or you know someone who has a small business, or you just like the information, I highly suggest you check out the episode, download the app. And if you enjoy the episode, consider rating me on Apple, as rating me doesn't cost you a dime. And it really helps my show. Thank you very much. And let's get started. All right, everyone. Welcome back to Coffee Breath Conversations. I'm your host, Russell Barton. And today I'm in studio with several members of a franchise out called Get in the loop. And I met Jamie online, we started kind of following each other a bit on Instagram, she was posting a lot of stuff from a few businesses that I had done previous interviews with, we kind of connected and she started telling me about this up. And I really thought given everything that's going on the last couple of years, you know, really having an emphasis on small businesses really, really important. We talked for a bit and decided that we were going to do this interview. And she asked if she can invite some other people on from the app. And I said, Absolutely, absolutely. So welcome to the show. We have CV, Jamie and Josh will get a couple of quick introductions from people. And then we'll kind of get into the app. And we'll talk a little bit about how it works and why you might want to invest in get in the loop. We'll start seat with ucv

Unknown:

Hey guys, my name is CV, I'm the franchise and the owner operator of getting the loop in the Auckland region. So I've started about six months back, but get in the loop. So initially, I was very much interested in finding out whether I can support people during the pandemic with a digital platform where they can advertise and market their products when everything was shut down. And during my research, I came up with getting the loop franchise itself. And when I started further looking into it, I found this was a great opportunity for myself, and also for the people who get involved with it. So I started with this franchise from their own and here I am

Coffee Breath Conversations:

awesome, Jamie, tell us a bit about yourself.

Unknown:

Okay, well I'm Jamie LaBelle. So I'm the local owner of Prince Albert get in the loop. And yeah, we just launched actually in pa in June. So it's a new venture here but the excitement has been amazing.

Coffee Breath Conversations:

And I believe Josh here from kind of the national headquarters

Unknown:

Yeah, so my name is Josh and I'm a market development manager here with getting the loop and I've been with getting loop for over two years now and I've helped launch probably over 30 or 40 of the franchises here across Canada when it comes to actually going to travel out with them doing some sales and marketing work with them in person as well as kind of being that you know, level of support from the head office level and just allowing them to you know, reach out to me with any questions, comments, concerns, anything like that, as well as you know, any kind of opportunities that they may need, you know, help with national

Coffee Breath Conversations:

get in the loop did it start in Canada? Is it North American? Where did Where did the whole concept start from?

Unknown:

So get in the loop we originated in Kelowna BC and we actually originated as a golf platform, our founder, Matt crowl. Basically coming back from playing hockey overseas really wanted to kind of you know get into the get into that kind of marketing business there and essentially we sent out a text type of text message to a bunch of avid golfers around the corner area we have a lot of very nice golf courses here in the Okanagan and basically sent out some kind of last minute deals last minute offers kind of thing to get people in. So then we had a lot of restaurants we had a lot of salons, we had a lot of other types of types of industry say well hey, you know, what about us where what how can we benefit so getting the loop was started about seven, eight years ago and in Kelowna with, with that kind of with that technology. They're having different loops for the salons and spas, the restaurants, you know, the things to do that sort of thing, little activities for people to be able to find everything in anything going on, you know in their local community. And in their local area, and then it just, you know, took off very drastically from there in the quona. area, then we realize how can we start to push this out across Canada. We're a local company, we talk all about local, and we're calling you from Kelowna, BC where you may be in Saskatchewan, you may be in Ontario, wherever. So how can we really talk and emphasize, you know about that local aspects. So then that's where the front sizing aspect came in. And that's where we found the entrepreneurs and Jamie and V, we wanted to kind of take the reins in those specific areas and kind of, you know, work those specific markets themselves and help build that, build that kind of community and kind of show some of those small to medium sized businesses a little bit more about the mobile space and mobile marketing, kind of giving them essentially their own application for them to be able to use.

Coffee Breath Conversations:

So Jamie, what what made you decide that you wanted to get involved with this franchise,

Unknown:

I came across, get in the loop, it was a last fall. And I just I just kind of fell in love with it like this. Marking is not my background. But it's something that I just thought was such a neat idea. I think it's really hard for businesses right now to get the word out about their business. You know, there's a lot of struggles with traditional advertising methods and social media is, certainly pretty much everyone's on social media. Facebook is out there to make money too. So they don't show all your posts to everybody that follows you, right. So it's a it's kind of a losing battle in that regard. So this is a one stop platform that can allow everybody to, to see what is going on, you know, in your community, a lot of struggles that pa has is just letting people know what is going on, even in the things to do category, getting the word out about the local festival or whatever that that is going on. So yeah, all of that is is kind of what, what me What brought me to it,

Coffee Breath Conversations:

CV, what brought you to, you know, getting involved with get in the loop for the yorkton area.

Unknown:

So when the pandemic hit like, I'm also the Vice President for Chamber of Commerce here in Yorktown. So when the pandemic hit, I know the city itself was looking for something where there could be a digital platform where people could actually go online, and instead of advertising, there was always the challenge of advertising traditionally, during the pandemic itself. So we were looking for a solution for that. And again, as I said before, when I did my research I found get in the loop was right in that category, where we were reaching the right audience with the right tools at a fraction of a cost. So that's something really, which I thought was really awesome that the cost is pretty much 1/10 of what you will pay to a traditional advertiser. And it reaches people right on their cell phone right in their house. But one way I explain things to people is, if I give you a map of the city today, and actual map, how hard will it be for people now to reach while a few years back, people were always carrying a map in their car. But now it's all Google Maps, everybody goes on Google does their map, and nobody carries them physical map anymore. So things are evolving. So we are trying to go digital everywhere. And so when I saw get in the loop, how they were, they were constantly investing their money in becoming more and more technologically advanced in this particular area, I definitely was interested in them, I believe they have invested. So for about $6 million, right in this into this platform. So I thought that was very interesting, that even as they're growing, they're investing more and more technology into this and more and more money to find out better ways to reach people and to advertise products. So that was really caught my attention. You know what, this is a company which is growing, it's on across 100 cities across Canada, going coast to coast. And the main message that we have is show, shop local, wherever you are, if you think about it, like even from a safety point of view, we don't want our businesses to fail. We want our local businesses to succeed. And the only way we can do that is to compete with the bigger chains bigger places like Amazon, like how do we get people to be aware of the great deals that people can find locally as well. So all those moments shop mom and pop shop and businesses that were in existence, get in the loop was able to give them that voice and get them to the people where it will reach them right on their phone. Personally like we apart from reaching them on their cell phone, we also do Facebook and Instagram advertising as well. So it gives them more reach even for people who are not technologically savvy. So I thought that was a great thing that not only am I helping the city, I'm also helping small businesses but also helping other people get to the next level technologically.

Coffee Breath Conversations:

Now just you mentioned that you're the Vice President of your local Chamber of Commerce. So how does get in the loop intersect with local chambers of commerce? How can they benefit each other?

Unknown:

Oh, Interestingly, the Chamber of Commerce has a shop local movement as well that they are trying to run as well. So they are, of course, in the European region itself, the Chamber of Commerce is part of get in the loop as well. And now chamber itself has about 500 members. So what they're trying to do is advertise for everybody. So but the main message that they want to give to people is shop local. So the chamber itself has a message for everybody. So we use the get in the loop app to send that message to people. I also tell people that this is not only kind of a discount, or a coupon app, this is also for knowing what's happening in your neighborhood, knowing what's happening in your community. So chamber definitely took advantage of this. And they are using this app to send a shop local message to the people. Apart from that we got the yorkton business improvement district as well, which is a local business community group, they use this platform to support 20 of businesses, which are part of the group and to advertise for them as well. So what they did is they bought 20 spots from us for the entire year. And they will give different businesses an opportunity to advertise their product on this platform. So it's a great way for local business entities to support the businesses which are paying to them, and give them some more local advertising dollars indirectly and yet reaching to multiple people at the same time.

Coffee Breath Conversations:

Now with this app, how does this app differentiate itself from let's say, Groupon, for example?

Unknown:

Yep. So for example, Groupon or shopping or any of those different shopping platforms, what I find is, they're more like a discount or a coupon based Avenue. So what ends up happening is, as a business owner, like I myself do run quite a few business. As a business owner, what I find challenging is when when some of these platforms ask me to steeply discount my product, so that people can find value in them. While getting the loop is different, because it doesn't tell them to put a steep discount, or you have to give 40% off to be featured on this platform, what we say is whatever you want to give the message out, that's what we want to give the message out something as Exclusive OR saying that, you know, we have this special going in my restaurant at this day, that could be feature right on that. So it doesn't have to be something. But I have to say 50% of con men have this, this much discount or buy one get one free or something. Now, you can definitely do those as well. But this is a marketing platform, this is not a discount platform. So that's what I find get in the loop is different from these platforms. The other thing that I find is, as I said before, it is not only for shop local and such as well, it's also about what's happening in your community too. While other platforms don't focus on those areas, while we are able to say things that are happening in our community. The third, which is a major aspect that I find different is if you go to any of these other platforms, they focus more on bigger chain, as well by we focus more on the shop local Avenue effort. And so most of our businesses that we focus on or traditional independent woman from this mom and pop businesses, and we try to support the shop local moment here in our community. Yeah, and another another key aspect there to a difference between Groupon or any of the other online shopping apps is that we are a franchise model. So we have that local connection. You know, I'm from PA, I know what pa is about, and I know what it needs. So I can work towards that. And I can go and seed meet people face to face and understand what they're looking for and provide that solution for them in their marketing and not just, you know, sell them a product but actually find a solution.

Coffee Breath Conversations:

Jamie, have you found that there's been a lot of small businesses that have really kind of taken on to this because I know Prince Albert for the most part is there's a lot of big box stores. Right? It's kind of the they call it the gateway the North. So you got to compete with Walmart, you got to compete with the malls with their anchor stores and the movie theater and things like that. So how does get in the loop sort of help out those small kind of mom and pop businesses in Prince Albert?

Unknown:

Yeah, well, the biggest reason I mean for sure is like CB mentioned that we're providing them that voice, right, that competitive platform, you know, a smaller business isn't going to create their own app, like some of the bigger you know, franchise models, what might so we're providing a service for them, that they can compete with the big ones. And not only that a lot of a lot of the, you know, big franchises they actually still have a local owner. They're not all national companies. So Local owners still, you know, in the community and supporting the community as well. So yeah, definitely we have a solution for for anybody.

Coffee Breath Conversations:

So what have been some major successes that you've seen in your communities.

Unknown:

For me, I mean, just launching this summer, the biggest thing that I kind of focused on to begin with was our downtown and the PA downtown has, like a lot of downtown's have had, you know, struggles and trying to get people to come shop there, we have some really cool businesses down there with some, some awesome, you know, gift ideas and all kinds of things. And so I've I focused on downtown and was able to create an actual downtown pa loop. So when we have a certain amount of businesses from an area, we can create a custom loop within the app. So if you go on the the PA market, you'll see a downtown pa loop that that lists all the businesses down there. So that for sure was one of my main focuses. Another thing is, is that to do things to do as well, so I've been focusing on that a little bit lately, to get some of these, these local events listed, you know, honestly, like, it's really tough for people, you know, especially nonprofits to get the word out, they don't have a lot of advertising dollars to, to put things out there. And we have great solutions for them to do that for sure. That's quite a few different areas that I will touch upon this in terms of success. So first is for businesses. Like I said, like the European Chamber of Commerce, why bed and other small businesses, they have found some success with advertising and marketing with this. Success personally for me, is now I'm getting to know more business people here in the city as well. They get to know me through this business as well, I'm very much involved in my community. So it has given me a platform to support people to help them out and see how I can better inform more people about their business and the offers that they give. A new business just recently opened called Blue group art supplies in yorkton. And they had some difficulties getting some of their products because of the pandemic. But I was able to advertise for them, I was able to tell people about a day and he was super excited about this whole thing. And that's the feeling of being able to connect with people in that level. And being able to support someone launch their market is definitely very rewarding. Apart from that my kid, he helps me in marketing as well. So I can I'm involved in this. So that's some fun to be had there as well with this is learning with this platform, as to how we can market and how it helps the community as a whole. So that's definitely a plus point. And another plus point I will say is, I've never been in a podcast before and here I am with you. Because

Coffee Breath Conversations:

I'm glad to hear that you both had have had some successes, especially you know, Jamie, just launching kind of earlier on in the year, what have been some of the challenges with launching in your communities. I guess we'll start with CV and then we'll go to Jamie.

Unknown:

So my biggest challenge was people, although they know about it, although they want to get to the digital platform. But I think a lot of people are still hesitant at the our biggest market, which is the local shop owners who do not have the funding to make their own app, unfortunately, are also the least educated about these apps as well because they are not that advanced and knowing what what this app can do. So to teach them and to make sure they understand the advantage of this app, and how it can benefit them. And like there is another thing that I find is a challenge is many people are scared because of certain apps that were demonstrated before, where I believe they were taken for a ride with those apps. And so just to show them that honestly, we are here to help them out and that it's not like today, we will tell you to discount this much and then just leave you hanging per se. So I think that was my biggest challenge. But as people are seeing some results that people are seeing that I'm putting my time and effort into them and that I'm not just coming one day and then disappearing for a whole year. I think people are seeing the trust and fee. Also initially I think the challenge was also for people to understand that it's not just a small app that is growing coast to coast. So now people are seeing results like a lot of people when I'm going around in the community they do tell me Oh, I didn't know this was such a big company. I just heard that it's open here in this city. So just that feeling that people just to be aware of this app, that's, I think, was my initial big challenge. But now more and more people are getting more comfortable with it. They are getting aware of how to use this app and how to best take advantage of it.

Coffee Breath Conversations:

Jamie, what have you seen for challenges in the Prince Albert community?

Unknown:

Yeah, so definitely what CV touched on as far as you know, I mean, if the Saskatchewan as a whole is a bit probably behind in the tech sector than than other provinces. And so, you know, making people understand that this is the future, I mean, people have their phone all the time. And if you want to reach them, you need to be on their phone. You know, people don't even own computers anymore, half the time, they just run everything they do off their phone. And so it has to be a platform that works with, you know, works on on a little screen where you can get your point across in that regard. So, yeah, same thing, just, you know, talking to businesses, I think that, like, for me, honestly, though, like, the businesses have been great. Like they they completely are onside with, with the focus of this, I mean, it's such a positive story. I mean, you know, to be completely dedicated to shopping, local is just is just unreal. And, you know, especially the way things are going these days with e commerce and everything else, I think there needs to be advocates for supporting local. And so that's kind of what I'm doing. And focusing on here is just, you know, letting letting the, the young, you know, 20 year old people know that if you order everything you own on Amazon, what is the city going to look like when your kids are, are older, you know what I mean? So we have to support those local businesses, they're the ones that are, are out there supporting our sports teams, and, and they're the ones that allow us to build things like the Rose Garden hospice and stuff, I mean, we need to have those community dollars, you know, kept local, so, so, um, yeah, but you know, I businesses understand that. So it's been great from from that side of things, they, they understand the importance of it. And they've been really, really great on that. So really, the other side of, we have to two sides that we have to constantly be working. And the other side of that is, is the membership. So that's the people the general public that are downloading the app, knowing about it and wanting to shop local. So that's the other half of the coin, you have to focus on that, too. So it's, it's getting the word out, pre COVID get in the loop franchises would often be at all of the trade shows and events and things like that. And now those are opening up again. So it's been good. But there was a bit of certainly a struggle for other franchises before I joined in the last year, because you know, all events were done, right? So, so yeah, but now I'm just, you know, we're signed up at a bunch of fall events here that we're going to be popping up all over the place and, and making people aware about it. And then the third thing I was just wanting to say was about like CV said, We are across Canada. But also more importantly for us, we're we have five franchises in Saskatchewan now. So we have yorkton, and PA here tonight, but we've also got Saskatoon, Regina and Moose Jaw. And so if your offers are on getting the loop pa platform, those people that are traveling through the city, going to the lakes all summer long there they can see your offers to you know, so it's it's a traveling app as well.

Coffee Breath Conversations:

Now one of the markets that I find tech is really struggled with is to is to really seize the senior market, seniors less likely to utilize technology as young people are. However, that's not to be said in all cases. I know that my my grandmother, for example, she's on Facebook, she's on Instagram, she's on Pinterest, she's pretty tech savvy. However, other people that I know generally, for the most part, are a bit more traditional. So how does get in the loop? Connect with seniors in the community? I know Prince Albert has a pretty large senior population. I'm not too sure about yorkton. But given Saskatchewan in general, I'm going to assume it has a pretty large senior population as well. So how do you connect with those seniors in your communities?

Unknown:

Yeah, well, you're right, we have been talking about just the app so far. So the, the getting the loop platform has multiple different ways to reach people. So once you sign up and you can sign up with your computer actually and then it'll it'll start emailing you as well. So it'll will we have Do emails that go out to all of our members that will highlight the new offers that week. And so that's a great way. And actually, that's what we're seeing, you know, you're right. I mean, even even the senior population is getting a lot more tech savvy than they have ever had been. And it often they prefer an email. So they might not open the app, but they'll look at that email and look at the daily deals and that sort of thing, or what have you. So yeah, there's that. And then the other way we reach people, too, is through push notifications. So you know, again, relying on the fact that they have a smartphone, we can send push notifications, for, you know, key things that we want people to know. So we'll send, you know, two or three of those out a week, and they might be for, you know, whatever event is happening on the weekend, or, or really great offer from one of our partners, or might be a spotlight email that we send out that we really focus on, you know, one partner, and we'll send out a full email just about them. And, you know, we're, we're about creating that link between the business owner, the local owner, and the general public. So why did you know so and so start his business? What was his passion about, you know, to do that, so that's kind of, you know, all creating that spreading the word about and the need for supporting local.

Coffee Breath Conversations:

So it's a little bit more than simply just having the business listed there. And saying, this business, this discount here, there's a bit more passion to it, you're getting to know the business a little bit more.

Unknown:

Yeah, absolutely. That's, that's the whole focus here for sure. And, and we have different options for that, like for offers to, I don't know if you want to jump into that. But, you know, an exclusive offer might be a discount. And you know, it's no different than then putting aside in your window saying there's a sale, people, you know, will come and see that, right. But you can also do regular reach offers, which is letting people know about something going on in your store right now, or what have you. The other thing we can do is things like punch cards, bringing back the loyalty programs, you know, paper punch cards kind of went out the window when people stopped carrying wallets so much and everything else. Digital punch card is perfect, because it's on their phone, in people's faces all the time letting them know, oh, they only have three punches left already. And oh, they only have two punches. It's driving that awareness that and need to cut back.

Coffee Breath Conversations:

I know for a year subways punch card system was very, very popular. You went bought a sub you got a sticker, once you got eight stickers, I think you got a free six inch sobor or something like that. And I know people for years were upset that subway actually got rid of that program. So are you seeing a lot of success with that sort of punch card system?

Unknown:

Yeah, I would say I'd have to look. But I bet at least half of my partners have a punch card on punch cards are not just for food and drink, you can do punches for oil changes, or, you know, even just purchases, you know, come to our store and purchase five times and the next time you come you get a 20% off item or something. There's lots of different ways you can create loyalty programs for the for the general public that you know, is your dedicated customer that keeps going back. So it's a reward program for sure.

Coffee Breath Conversations:

RCV Have you seen similar successes in your community with sort of that punch card style program?

Unknown:

So with a punch card? Yes, we have an even referring to your earlier question regarding people who are of a certain age. Interesting enough, like I've watched the demographic who are using it, and I found it a fair amount of senior population were also using the get in the loop app itself. I think if they see value in it, they quickly figure out how to use or utilize that app itself. And then they are they're using that app itself. The other thing that I'm finding different and get in the loop as well, which we didn't talk before is we can change offers in real time as well. Now say for example, which you cannot do with a billboard or for any other traditional marketing area itself. If say I had on in my restaurant, if I had a special efficient jet, and we are all fresh, I can change it in real time on the marketing app itself saying okay, this is not the offer. We are changing the software to this thing. And the change in real time. Like within two seconds. Anybody who has this happened will know that this is a new offer that is available for them

Coffee Breath Conversations:

with get in the loop as an app, if I was a business, a small business, and I was interested in signing up for this app, how would I even go about signing up to get my business off? On boarded onto an app like this,

Unknown:

certainly a simple process, I mean, basically give me a, give me a call, we'll go over your business and what marketing goals are. And from there, we have several different plans that really do fit all sizes of businesses, budget wise. And so it's super easy, we basically set up the company on our dashboard, we, an email goes out to them, they can then create their login and actually go into the dashboard, and create their own offers, or typically I create the first offers for sure, you know, they get a feel of what that looks like. The offer itself is very simple to create, it's basically no different than a Facebook post, you upload your picture, enter your details and post it. So it's super easy on the backside. And also, um, in the dashboard, the businesses have access to all the analytics, so they know what age range that their key demographics are people that are using their offers. They get to see what their reaches, how many people are clicking in their offer to view more details, and then how many actual actions there were. So how many people used the offer. So there's a ton of information on there for them, and it, it creates the analytics that they've never had before. You know, it's it's pretty hard. With traditional advertising, lots of times, you know, you you throw it out there and hope that you reel people in, but you never really know what you whether you succeeded or not. So yeah, this is the wave of the future way, I will just add something to what Jamie just said. So with the uploading of avatars like say, for example, if you're interested in joining our platform, some of the people are not too comfortable with technology. And like what we tell them as you know, we are more than happy to do it for you. And even in my market. There are some people who told me that you know what we want to advertise with you. But we have our cell phone not too familiar with the platform, how do we do that? So I give them the option that other I can take over that you just let me know what your offer is. Send us a text. Let me know what you want to advertise this week. And I will do everything from start to end for you guys. And people have loved that offer, right? Like people like that, you know what, if they're not aware of how to do this, we are here to support them, we are here to make sure that their business is successful. And the marketing part that they want to get done is done very easily for them. onboarding itself doesn't take more than five minutes, once we have all the information. And that information. Like many times I can get it right on their Facebook page itself. So all I need is a consent from them. And we can get them going in about five to 10 minutes. Yeah, for sure. And like, I think CV touched on before. So in that dashboard, you know, they have a certain amount of live offers that they're allowed to have. But they can draft as many as they want and switch them out as often as they want. You know, that's the thing with the live app, right? Like you can have a daily special on there that expires and the next one comes up every day. Or you could you know, advertise events for the weekend or whatever you want. As long as you only have the point of view that's in your package on there, they can be switched out as much as you want.

Coffee Breath Conversations:

Definitely seems very user friendly. Overall, it seems like it puts a lot of power in the hands of the of the person that's actually purchased the package and they're able to customize around their needs. Could this app work for independent artists like authors or are Titian's?

Unknown:

Yeah, for sure. Actually, I've been talking with on the avenue Art Gallery, for example, downtown and, and several other artists and small businesses around and for sure, I mean, basically, it's a it's available for everyone and especially with something like Christmas coming, you know, what a great time to put a little bit of advertising into the uniqueness of your business for sure. And that's that's what the app is all about, you know, what are the cool things I don't know about? I know about the big franchises and what they offer. What else is out there that I don't know. See, even with not only authors and notations like even for photographers, right, even people who are doing independent photograph who are independent photographers and who want to advertise their services, they can advertise with us. And maybe there is just a certain amount of time that they want to advertise and we do not tie them up saying you have this signed a contract with us for three years or X amount of months. So you can go as little as three months, two months. But the whole idea is we provide you a marketing platform, which reaches people right on their cell phone itself. So if you have something to sell, whether it's your service your product, we can market it for you.

Coffee Breath Conversations:

The analytics portion seems really interesting. I know a couple of years ago, I did public relations for a nonprofit. And we would spend a lot of time working with newspapers to put ads into newspapers and into kind of like the free local, local news. And it took a lot of time, it cost us quite a bit of money. And you could never truly measure the return on it. I mean, you can put a survey up at your business and say, how did you hear about us, but even getting people to fill out surveys, most people don't want to fill out surveys, I mean, places like Popeye's and Dairy Queen, they often they have to get people to fill out a survey by giving them free stuff. But it seems like with this app, you can it kind of draws some basic analytics. So you can kind of see where your audience is growing from

Unknown:

gave us It gives like age, range and gender. So you so we know that, you know, our biggest Demographics As of today, Josh are what 30 to 455. It's funny, because you know, even the points we were talking earlier about the older demographic, we start to see, you know, a lot of older people wanting to know more about kinds of local businesses and, you know, they've seen this technology, but haven't necessarily taken advantage to actually dive into it and understand. And I really think the pandemic allowed that demographic to take a little bit more time to sit back and understand how to use that technology a little bit better, and how to, you know, this is a great tool that I can use instead of, you know, maybe cutting out all bills receipts every every month or Saturday night and then taking them to the local grocery store and showing that check all those receipts sort of thing, I can do everything through my phone. Now, instead of having all those punch cards, you know, just piling up in my wallet or forgetting that one at home and not getting that punch, oh, I have my phone always on. I'm always able to, you know, take a peek at that. Or I'm always able to see how many more punches but I have that mucho burrito, free burrito there, oh, I have two more, I should go take lunch there today rather than go, you know, to McDonald's, or rather go to you know, a big type of chain, that sort of grass. You know, previously, we're kind of that 30 to 40 year old female, that mother who is essentially a really making a lot of decisions for the household where people are going to eat where people are, you know, what, what are we doing on the weekend, that sort of thing. But we've really kind of seen the platform open up for a variety of people, like Jamie was even talking about with the emails, we have some people who really just rely on our emails for what's kind of going on in their local communities, you know, they don't necessarily go on app. So they're not reading the newspaper or anything like that. They get their email, wow. Okay, this is what's going on for the next week. That's great. That's exactly how they wanted to receive that information. And we're giving people essentially a way for them to receive the information and how they want to receive it. And the bearing everybody's getting constantly emails and messages from everybody all over the place. Now, this is how if somebody wants to receive the information, it's exactly how they're going to receive it. So the demographic, who we've seen, really kind of changed now, because it's really an app for everybody, and they're using it for how they would want But typically, we would see that 30 to 40 year old kind of mother, that main person that female who's making those decisions for the entire family. Yeah, and it is just one app, right? As opposed to having, you know, 10 other apps on your phone that that run different businesses or whatever I mean, that's the best part of it. It's one stop you know, once you get comfortable it's no different than Facebook once they got comfortable with Facebook, they use it once you're comfortable with this you can you can look and see everything that's going on.

Coffee Breath Conversations:

Yeah, that's sort of been a difficulty with with technology is every company wants to design their specific app for their specific company so if I want to get a discount or something a Canadian Tire I have to have the triangle up but then I stop in a Tim Hortons afterwards so then I have to log into my Tim Hortons account to so with get in the loop that kind of does that kind of combine it all together into one platform.

Unknown:

Yeah, absolutely. And and more importantly, it allows all the smaller businesses their own app, essentially right? Not Not every business has 1000 or Pato What is it Josh like? A lot more than that to design an app probably three. You know your fingers for sure. Yeah,

Coffee Breath Conversations:

let's say a community. Let's say for example, you're locked in or Prince Albert decides to put on like a big public event. I know. Prince Albert does the PA x. I don't know if yorkton has something similar. Would you be able to team up with the with, let's say, team up with the PA x and say, we can have this so that if someone goes and they do three rides or something like that, then they could then they could get a fourth ride for free or something like that.

Unknown:

Yeah, absolutely. Yeah. thing that we haven't touched on is in app giveaways. So a lot of those, you know, exhibition there, he has a has a draw, or whatever, the app can handle all those giveaways. So there's no more paper and pen and everything is completely touchless. To you. You enter the draw the giveaway on phone and you keep your phone, there's no interaction physically. So yeah, we can do it. We I brought a whole bunch of me. And it's, it's everybody likes to enter a giveaway. So

Coffee Breath Conversations:

we'll definitely who doesn't like free stuff, right?

Unknown:

I mean, there's definitely one thing that, you know, I would like to kind of just touch on here, I guess is, you know, really just when we're talking about really kind of the differences, what makes us different, or we talk about what makes us different from the groupons, we talk about what makes us different from the social media, as you know, when somebody opens up the Facebook app, and somebody opens Twitter, Instagram, all these social media apps, what is the first thing they're doing, they're looking to socialize, that's the first word in social media anyway, so making a purchase, or finding a local business is on the top of their mind. Facebook marketing was really just developed to kind of interrupt that consumer while they're scrolling to say, hey, look at this, or, hey, look at this, where our application is drawing somebody who's strategically they're looking for something to do, they're looking for something to buy, they have a credit card in hand, they have cash in hand, they have their friends with them, and they're saying, what do we want to do this weekend? Where would we like to go and eat? Where would we like to go and shop? Where can we go and have where are some sales. And in the times of COVID, right now, you know, there's not necessarily as many people that are piling in the car and heading to the mall or wandering around town all the time, you know, people are more a little bit more wary, or the places that they're going to go, and they're going to say we want to get in and out. So the application allows them to really understand what is going on in that specific area and make a decision on you know, today, I'm in X, Y, and Zed area, x, y, and Zed businesses around there, these are the offers they have, I'm going to go in and make this purchase because I already know that they have this number is going to go in boom and make that kind of decision right then and there where, you know, as the Facebook as the Instagrams, you know, the swipe ups, there's all these extra extra tasks they have to do, essentially, and there is no purchasing through the application as well, all the revenue and all of the actual interaction that you have is through the customer and the actual business there, we allow the business to do what they do best, and create that loyal experience and create that customer base with them. We don't want to get in, we don't want to get in the middle of that, because how many of us have had a Groupon coupon expired or forgot that it was in there. And we just didn't either and the plans just didn't work out. And there's no, there's no, you don't get anything back from that. Or you try and take the business and they go well, it's expired, I'm sorry. So it leaves the consumer with having a bad experience a business misses out on, you know, possibly extra revenue or creating that loyal, you know, experience with that customer. And we've kind of solved a few of those with allowing that business to take all of that revenue, and just do what they do best. But still obviously supporting them through those analytics and really kind of showing them an entire reach response and action number and exactly kind of where these businesses, eyeballs are, where they're focusing and where to put more effort into it. If they start to notice that there's a older demographic look at their offers that they have, but all their offer graph where they can look at those and say, Well, you know what, let's put an offer together based on an older demographic, because that's who's looking at our stuff right now, it's a bit of a smarter type of marketing compared to the spray and pray mentality, I consider it more of that sniper type of mentality where you're really kind of pinpointing exactly what you're the customer base, or the person that you're looking to accomplish. And getting right in front of them on their phone where, you know, I don't test it necessarily leave the house without my phone, I don't necessarily know a lot of people who do leave the house without their phone or don't turn their sound on. So we want to get to people where they are and where they're, you know, consuming information. And it's typically on their phone. Yeah, exactly. And so part of that is you know, right at the bottom the app, you can click on nearby and it'll show you all the partners that are either by you so you know, this is the great part of it being like a traveling app if a Saskatoon person comes to pa with they're getting the lube app and are stopped on Second Avenue and they they open it up and see where they should eat it shows everybody in that you know right around there where they they should stop kind of thing. So yeah, it really allows people to travel with them. Right they can drop they can find their entire thing if they're heading out to pa or head North York and the head notes and see their family their in laws or cousins, that sort of thing. They can map out exactly a local business that they would like to support right then and there. But then like I said, when it travels with you, let's say you know you forget to check it before Oh right. Let's go take a peek. The app changes that with obviously your location settings and picks those up for what is closest to you right then and there. So it really travels with you. So having, you know, these other franchises out there, when people are coming through to see friends, family, whatever they may doing everybody really focusing more on the local travel. And that kind of, you know, seeing your own more, more of your own backyard. So it really benefits everybody with having all these franchises continuing to launch and all the other places in Saskatchewan. And just more and more people traveling around more and more people engaging with the local businesses.

Coffee Breath Conversations:

What is the next step for you with get in the loop for yorkton.

Unknown:

So for your can, My vision is to get one more people familiarized with this app itself. But the other step is to see whether the city can somehow utilize this app to get more businesses in front of more people. So the city itself has to start thinking in the lines of how do we support businesses, which supports in turn the city itself to get his taxes, and not lose our revenue to other big box stores or to Amazon or any such online platform. So again, this is an app which is made for to shop local, and to help local businesses. So I want to see whether I can somehow get it to more people and get this message across that this is here to support you, one market your business, but also to keep our local dollars in our local community, and to best impact our city positively and to get more successful with what we're doing here.

Coffee Breath Conversations:

Jamie, what's the next step for getting in the loop and Prince Albert?

Unknown:

Yeah, a lot of the same things for sure. You know, basically, with Christmas around the corner, I want to, to highlight as as much as I can, the small businesses that we have in here in pa that have unique gift ideas. So that you know, there's less online shopping and that the dollars are kept locally. So for sure, with Christmas coming. Definitely looking to expand the membership base so that we're creating awareness that the app is here, and that we have a lot of great local businesses on it that you should shop that first.

Coffee Breath Conversations:

Josh, what's the tip for get in the loop in a national context?

Unknown:

Yeah, so really, next steps for us here, one to continue to find no great entrepreneurs like Jamie and CV to continue to grow, you know, the Canadian market, and to continue to really support you know, the local businesses, that's what we set out to do with franchising across Canada was really to kind of give these local businesses a voice. And like, you know, the team was talking about to kind of combat some of those, you know, big box type of stores who have a lot more of those marketing dollars, you see on the Superbowl commercials you see on, you know, the big name channel, whereas, you know, the little mom bagel shop isn't able to do that sort of stuff, we want to kind of give them that advanced technology that you know, they possibly never thought they were going to have access to. And they never thought that they'd ever be able to, you know that having a digital type of punch card or be able to send out a push notification is extremely important to a local business out there. So our main steps are getting this technology out to as many people across Canada as possible, and being able to support as many small businesses across Canada and also kind of helping, you know, local entrepreneurs, start their own businesses and kind of develop, being able to work for themselves, right, everybody, with the pandemic. Now, there's a lot of big percentage of people that don't necessarily have jobs and are looking for, you know, extra work and extracurricular activities. And you know, what a better way than to support local businesses as well, in building a local community, or, you know, we talk about support local, say goodbye to local a lot of the time. So we really need to continue to find as many of these local entrepreneurs like Jamie, like CV, we're going to go in and make a difference in these communities and really give these small businesses a voice. But we're also looking at, you know, obviously expanding nationwide and across the globe here, and we are looking at, you know, the US as we've recently signed a partnership with a benefit hub, who has a massive reach out in the US. So we're going to be launching out in there shortly here and continuously trying to grow and essentially just giving this platform to as many local businesses as possible and kind of building the communities you know, backup after some of them have been hit so hard, are with the COVID pandemic here.

Coffee Breath Conversations:

CV. Jamie, Josh, I really want to thank you very much for coming onto the show today to talk about get in the loop to give some kind of insight into your communities. And to kind of explain a bit how this app benefits local communities and drives people to those local businesses that definitely need as much support as we can give them. So I really want to thank you again. Hopefully, once you've seen some more success, we'll have you back on the show again in the future, and we can talk more about your overall success.

Unknown:

Yes, thank you. Thanks for having us. Thank you very much. Thanks for having us.